What is Article Marketing?
Article writing and publishing (or article marketing) is the
best method to build quality incoming links to your site and to acquire
a stream of free, targeted traffic. In addition, article marketing, is the best way to establish
yourself as an authority or expert in your field of activity, and it is
the best way to "pre-sell" your products or services.
Here is how it works. Write a 600-800 word article related to your
website. The article should be informative and possibly even a
mini-tutorial showing how to accomplish some task. Put a link back to
your site in the author information at the end of the article. See my
collection of Search Engine Optimization articles for examples. Of
course you don't have to write about Search Engine Optimization. Write
about your particular field.
Once the article is written it should be distributed to article
publishing directories, such as www.ezinearticles.com or even
A1-Optimization's Directory, and to article announcement lists. Other
webmasters will see the article and publish it on their websites.
Sometimes, articles like this get picked up by editors who send out huge
mailings to their opt-in lists, bringing a large flow of traffic to your
What You Get From Article Publishing and Article Marketing
Every time your article is published on a website, you get a link
back to your site. It is possible to acquire hundreds of links in this
way. These are not reciprocal links but one way links which are more
important in terms of search engine ranking. In addition the articles
help to bring new traffic to your site.
More important than the link popularity and traffic is the effect that
articles have on your standing in the online world. When an informative,
well written article is published with your byline, people begin to
regard you as an expert, an authority and someone who can be trusted to
do good work. Trust is the single most valuable commodity in doing
business online, and indeed, anywhere.
After people have read a good article from you, they enter your website
with an idea that they can do business with you. They are "pre-sold" by
In addition, you can publish these articles on your own website to build
up your content and offerings to your web visitors.
The value of well-written articles is huge, and beyond calculation. One
of our clients reports an increase of hundreds of incoming links (as
measured by the MSN search engine) in only two weeks. We, at
A1-Optimization, have gotten thousands of dollars of business from one
person who saw one of our articles on a website somewhere, and then
phoned us for more information.
We Can Help You With Your Article Marketing
If you would like us to help you with your article marketing tasks
(article writing or article submission), then visit our
article writing page or use
our contact page to get in touch with us.
We have a staff of professional writers and can ghostwrite for you or
edit your articles. In addition, we can help you with the distribution
of your articles.