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There is a lot of information on the Internet about Google. We know that Google has found a way to catch the attention of nearly every website owner, and cause them to want to be placed higher in Google's search results. Millions of web designers, small business owners, seo services, and countless others spend hours each day, just trying to get Google to notice their site, and like it. The questions are what do we really know about how Google operates, and how can we use that knowledge to help our own search engine rankings? What can we do to get higher search engine rankings, and how long will it take? Well, a long browse through Google's own information center may provide us some answers. Google claims to be an automated process that only relies on spiders to crawl the Internet in search of web pages to index. They also claim to not accept payment for higher positioning. What this means to us, is we can be the number one result on Google, without having paid thousands of dollars to them. We just have to learn some seo techniques that will boost our website's rank, and we can use other websites to accomplish this. If Google only relies on its spider, then we should give it links to find, and keyword food to feed on. Google even says that if your site is not being crawled, then you need to increase the links pointing to your site. Some of this can be proven by the fact that at the time of this article, a search for "search engine" in Google does not even bring up Google in the first 5 results. Obviously, other pages do a better job of feeding Google's spiders than even Google does at time. Google states some other reasons that it may not index your website. Here are some examples of reasons that Google may not be able to crawl your site. 1. Your pages are dynamically generated. Google claims to be able to crawl them, as long as there are only one or two parameters on them. 2. You may be using a doorway page. Some sites offer a page to search engines that is not available to users. Google frowns on this, and may not index a site because of it. 3. A website that is using frames pages may have problems getting indexed. Google says that it can crawl them to a point, but that frames do cause problems for the spider. One thing to consider when evaluating your search engine placement is Google's PageRank. PageRank is Google's version of a popularity contest. It weighs the links from one page to another. Then is places importance on a page, by the number of links to the page. Google then evaluates the importance of a page that is linking to another page. It gives even more weight to pages that are being linked to by pages that have a high importance themselves. After all of these calculations have been made, Google assigns a page a number from 0 to 10. This is that page's PageRank. Google then uses that PageRank as part of its algorithm in determining how high the page should rank on its search results. Another part of Google's algorithm is Keywords. Google factors in the use of words within the page are content. It places weight on words or phrases in the content, by the way that word or phrase was used. For example, if we use a certain phrase in h1 tags, Google seems to consider that phrase very important, and will consider the page when someone searches for the phrase. Also, Google seems to think that if we bold certain words, it means we are trying to stress them to our viewers, and those should also be considered important. Other things that seem to catch the attention of Google are. 1. The words or phrases used in links, both coming in, and leaving a page. 2. Where a word or phrase is positioned on a page. If it is used near the top of the page, or at the beginning of a paragraph, it seems to carry more influence on Google. 3. The names of pages seem to have some influence. 4. The use of font sizes, colors, and types also all seem to influence Google's decision on what is most important about a particular page. We know that Google changes its tactics frequently. This information is told to use by Google, but why they do it, is not clearly stated. Some people speculate that it is to force people to make changes to their websites. Google states that it likes to see changes in websites, and making frequent changes will benefit you. Others seem to think that Google changes its tactics to keep people guessing. There are a lot of people in the world, that would love to know exactly how Google hands out search results, and if people knew how it was done, it would give them an advantage. Google does a pretty decent job of keeping its entire algorithm a secret. Unlike many companies that have tried before, Google has been able to keep much of its information private, and only releasing just enough to us, to allow us an idea of what we should be doing. In the end, the best possible thing that a web designer can do for their site is to create a website that is full of relevant content and user friendly. Google has made an effort to program its spider to index pages based on what a normal user would interpret from the page. It also takes into account the number of links a site has, and how accessible those links are to the general internet population. By creating pages that are user friendly, and provide information to your visitors, you will be in effect, building a webpage to suit Google's desire. This really makes sense, as web pages are intended for people, and not search engines anyway. So, go out and build your pages. Build lots of them, and keep them relevant to your topic. Make sure you stress importance of your topic by highlighting, and bolding them. You should also make sure that you generate links to your site from other websites, as well as from within your own site. Linking to important pages within your own site is a natural thing that you would do, and it helps tell search engines how important the page is. If you follow these simple guidelines, you will actually be doing the very best search engine optimization for your site, and you will be doing it because it helps your visitors.
Article Source: http://www.a1-optimization.com/articles
Jamey Perkins has spent the last few years working in website design at www.siteexpressions.com. He is currently studying SEO techniques to further provide better service to his web design clients. You can visit his website on Search Engine Optimization at www.optimizingwebsite.com. Submitted with Article Distributor.
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