About Keyword Research Tools

There is a research tool for keywords in Google. You can get to it by clicking on "Tools" at the top of the screen, in the green stripe. Option one is this, if you have your website already up and running and don't desire to start from the beginning with your keywords, select "Site-Related Keywords" tab and then enter the web address for one or more of the pages from your site. Then Google will browse through your site and make up a keyword list for you.

However, if you want to reach people with keywords that you know aren't obviously found on your web site, click the "Keyword Variations" tab and enter one of your core keywords. Google doesn't just give you variations of that keyword. Check the tiny box to the right marked "Use synonyms," and it also gives you a host of related suggested themes. This is no hack job, either. Google's results here are just the results you'd expect from a world-class search engine.

A portion of the results you will find related; while others you will not want to use. There will be plenty to help with your AdWords mgmt. They will also give you the quantity of traffic the relative terms will produce, but they won't give you the precise number of searches for the terms on Google. For this function go to the "Show Columns" drop menu and choose "Keyword Popularity".

The partly shaded bars tell you how much competition there is on each keyword, along with the comparative amount of searches each word receives.

"Another really cool innovation that Google offers is "Global Search Volume Trends", a graphic showing a month by month account of average searches your keyword gets.

That is sharp and quite useful in your Adwords management. Overture can't give you the variations that Google gives nor can you the information on your competition from any other free service. It doesn't even cost another dime.

As For Wordtracker

If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it:

1,371 learn to speak german

916 learn german free

598 learn german online free

383 learn to speak german for free

108 learn to speak german online

100 german language learn online

73 learn swiss german

71 learn german software

69 learn german cd

But aren't there people who want to learn German who don't use that exact phrase?

Undeniably there are. Phrases like "study German" and "study in German" come to my mind (and probably someone else's too.) There is probably somebody just on a whim that will type in "learn Deutsch" or how about "sprechen sie Deutsch".

But how do you know what other possible keywords there are? Answer: Wordtracker's Wide Search.

Perhaps you are compiling a keyword list for cell phone. If you head to Wordtracker these are the variations they suggest.

mobile phone

nokia

cellphone

cellular phone

ringtones

wireless

sony

ericsson

samsung

sanyo

motorola

bluetooth

accessories

If you let loose of the reigns to your imagination, you will find that this list of keywords that you got from Wordtracker can open up new and previously unconsidered markets. After looking at the keyword list and considering the possibilities quite a few people have realized that the market is rich for accessories for Nokiea phones rather than the phones themselves. This is only one example of many. This is the reason you do the research. Don't close yourself to the possibilities.

Wordtracker is not meant to provide cost per click projections or estimates of profit possibilities. It is only meant to draw your attention to the possible avenues you can take your keywords down. It can do this by

showing you all the variations people have typed in over the last 60 days, and

disclosing to you the number of searches your terms have gotten through Metacrawler and Dogpile.

Beyond including plurals and singulars, there aren't any other spelling varieties given, such as "cell", "cell phone" and "cellular". You have to run those through individually.

Article Source: http://www.a1-optimization.com/articles

Kirt Christensen's energetic style of Managing AdWords in managing over $612,000 of yearly spending for customers, has them praising about him! managemypayperclick.com
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