AdWords Management Tips

You're Connecting With Two Groups Of People

It seems like the following advice is only for real estate people, but the idea applies in a lot of places. There are two kinds of people looking for your business:

1. Someone who resides in your locale - your city or state - who may search for "real estate", "dentist", "churches", or "restaurant" and the results he desires to see are only from the area he lives in. When he comes looking; there you will be.

2. A person may not be in your area at all (or else Google's system can't tell where he is), but is still asking for your area's services. He goes to Google and types in "movers in Palo Alto," "Palo Alto real estate," or "hotels Palo Alto," hoping to get Palo-Alto-only results. He may be traveling on holiday; he may be planning a move; he may be an investor.

Truth be told he could reside in Palo Alto, however he might at the moment be in Los Angeles, Chicago, Edmonton, Perth, or Saigon, but he is still looking on Google for you and he pin points Palo Alto by name.

You will be there, whichever way it is. When he knocks you will be waiting to open.

Reach The First Person

With your target being a double target of these two classes of people you need to make not one but two Google campaigns. This is the way. In the set up phase of your campaign choose "regional targeting".

Then you will select your country, state/province, city, or group of cities.

Getting To The Second Person

Say you are advertising real estate in California. You will want to make your campaign a nationwide campaign or maybe an international campaign, but you will want local phrases like "Malibu real estate" or "Riverside real estate", because most probably there will be people nationwide, or even internationally, searching with those keyword phrases.

So you'd grab a map or a listing of cities from a web site and create a keyword set like this:

California real estate

So Cal real estate

Los Angeles real estate

Villa Real real estate

Auburn real estate

Purchase homes in Crescent City

Buy homes San Francisco

Purchase homes in Coronado

Buy a home in Santa Monica

To do this the best way, you would combine a large list of general keywords (the same ones you used on the regionally targeted campaign) with a large list of cities and towns, and then use a spreadsheet to mix and match them together.

Using this method you will get a very long keyword list: however 95 percent of them won't get any searches and the remaining 5 percent will likely only get a few. Since it doesn't cost anything to bid on these keywords your risk level is low. When you do get clicks, the bid price is a low 5 or 10 cents. This is not heavy traffic, but you do get a great price on what you do get. Keep buying the general keywords in you regional campaign, but by putting localized keywords in your national campaign you can get some generally inexpensive clicks.

Organize your Google AdWords account in this manner.

Campaign #1: California Targeting Only Group 1: Real estate Group 2: Buy homes

Campaign #2: National Targeting-entire USA Group 1: California real estate Group 2: Buy homes California

Organized in this manner, you have covered both contingencies and you should be getting your full share of the traffic for this market. The great thing is that you are not ignoring folks who do non-local searches.

There are some nice tools to connect with potential customers, such as aiming searches at your local physical address or targeting using longitude and latitude within a particular region. Also using an advanced option you can use a custom set of coordinates to reach customers.

Sharpen Your Skills On A Local Test Campaign Before Going Big Time

A well-proven practice to use on advertisements is to test the idea in a smaller area before launching it to a larger campaign. With pay-per-click and daily budget limits and being able to turn your campaign on and off as you please, it may seem that the risks for a broad launch are minimal but there is still value in giving your campaign a test run in a smaller geographic area first.

What if you are selling hints for people interested in investing, you might want to start with a small area such as New York State. What is the benefit? How about less stress, you don't have to worry about your daily budget quite so much. If you have limited advertising funds, you start in that smaller market and if it isn't turning a profit in a few weeks, you still have time and budget left to make some changes to steer into profitability. Then you can go big time.

At that time you can go forward with confidence because you have tested your method and you know that every dollar you spend is going to be returned to you in multiples. A bonus for you that have stiff competition; this is a great way to conceal what you are doing till it is perfected.

Article Source: http://www.a1-optimization.com/articles

With more than ten years of experience in adwords management , Kirt Christensen, will share his experience in adwords management, by giving you tips he found that work (and some that don't work). www.netbreakthroughs.com">www.netbreakthroughs.com Get your own completely unique content version of this article.

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