Adwords Tip: Are Your Adgroups a Disaster?

Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it...

...What a ton of pressure when it's your business funds that are being spent!

So, here's a quick tip from a 10-year veteran of the PPC marketing game, and an easy way to up the ROI you get from Adwords:

A crucial element of Adwords account is how well you have your Adgroups organized.

Don't fall prey to the "rookie" mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.

If you do this, you're asking for trouble!

Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.

Always remember, "relevance" is key on Adwords!

Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!

After you "break out" the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.

Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!

Article Source: http://www.a1-optimization.com/articles

Kirt Christensen delivers aggressive Adwords management, tracking over $612,000 of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com
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