Hints For Marketing - PPC Management

By developing a product after your customers tell you what they want, you can have a product for which there is demand. Let's say you're thinking about writing a software program for doing automotive repairs. It's for do-it-yourself car enthusiasts and does engine diagnostics that help increase fuel efficiency by five miles per gallon.

So, a guy buys this software (that doesn't exist yet), and he goes down to Radio Shack, gets a cable, hooks it to his car and his computer and with your software he gets the information displayed on his computer that he can use to diagnose his engine and accelerate his performance.

Sounds like a great idea. But how do you know there's a market for this? You can find out if there's water in the swimming pool before you dive in. You certainly don't want to spend months writing software if nobody's going to buy it. So here's what you do:

1. First write up some sort of informational "paper"; a white-paper, ebook, or guide. Title this paper "Engine Diagnostics For Improving Fuel Efficiency by 5 MPG, A How To Guide." Inside this "paper" you give them the scoop on how to do this the hard way. It takes you 3 days with the spreadsheet and the hardware from Radio Shack.

2. Go over to Google and select starter keywords. Collect all the major keywords relating to diagnosing engines.

3. Post an ad.

DIY Engine Diagnostics

Simple Procedure Improves

Your Car-5 MPG or Better

www.AutoDiag.com

On your home page will be a sales letter that lets visitors know about your ebook or whitepage. Following up with a series of emails with more info about your page.

4. Gather ideas and feedback from your clients.

5. Sell the e-book. Or even give it away for free. But not without a plan. While you're marketing your e-book, you're going to take the next step with your buyers.

6. Test your customers' response to your actual product idea. What do they say back to you? Are they interested? Do they pester you to find out when this will be available? Do they offer to pay you for it now, hoping to get first dibs on it when it comes out? If so, you know you've got a winner.

7. Market your product and watch the money roll in.

You heard your customers; you created a product along the lines of what they asked for; you confirmed their interest, and when you give them precisely what they want, the cash register will ring out.

Article Source: http://www.a1-optimization.com/articles

Kirt Christensen's high-energy style of PPC Management as he handled more than $612,000 of yearly ppc advertising for clients, has them raving about him! managemypayperclick.com

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