Manage My Pay-Per-Click - Tiny Yet Significant Differences

After your headline, you've still got a second chance to convince your customer even further that you've got what he wants, and get more clicks. This is where your inner salesman comes alive.

Observe the tiny little differences between these ads:

Popular Ethernet Terms

3 Page Guide-Free PDF Download

Complex Words-Simple Definitions

www.bb-elec.com

0.1% CTR

And this one:

Popular Ethernet Terms

Complex Words-Simple Definitions

3 Page Guide-Free PDF Download

www.bb-elec.com

3.6% CTR

The second ad blew away the first by getting thirty-six times the clicks than the first one got. Why did that happen? Is there some kind of trick? Upon examination you can see that the same words are used. You can also see that there is only 1 thing different. What is that?

The first ad listed features and offers first, benefits second. The second ad listed benefits first. This secret of PPC management is just as true in long-copy print advertising as in those little thumbnail Google ads.

Offers and features detail what it is your product does or is. They tell what your offer includes, and how rugged, or large, or tiny, or complete your product is.

On the reverse side, benefits are what the emotional gains are for your clients, what they get from the use of your merchandise. Your feature list for an ebook may include things like this:

The feature list for an e book may include things like:

15 lasting rules

30 chapters, 240 solid pages of subject matter

72 photographic illustrations

Easy to read and helpful charts and graphs

Step-by-step tips and instructions

A gripping account, report, or a personal experience

Introduction by Bill Gates

Et cetera

The list of benefits lets your customers know precisely how what you offer benefits them. There could be some items that fall under both categories:

Achieve a 46 percent improvement in less than 30 minutes.

By applying any one of the 14 proven techniques you can see the immediate results.

Elevate Energy Level, Make Lean Muscle, Melt Away Fat, Increase Strength, Endurance and Flexibility all at once.

Discover how making more mistakes along the way becomes a strategy in itself that will grow your skill level even faster.

Get compliments from your friends as they ask you again and again (jealously), "What has happened to you?"

Trying to fit all this content into one little Google ad is not possible. However the concept of splitting the ideas into groups of benefit and feature is a sound one.

The main focus of your Google ad should be more about the benefits or emotional payoffs than the features. As you describe benefits and features, you are best served if you emphasize the benefits.

The clear way to superior PPC Management does not require a higher degree or years of experience and training. It only requires you to convince the potential buyer that you have a thing of value for them. With a clear and simple statement of your case with benefits accentuated and testing to find the best way to state them, you will have winning ad copy.

Article Source: http://www.a1-optimization.com/articles

Kirt Christensen's dynamic style of Pay Per Click Management as he managed more than $612,000 of annual ppc advertising for clients, has them praising about him! managemypayperclick.com

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