Manage your Adwords - Keyword Selection Clues

You'll capture the attention of your customer when you enter the conversation already taking place inside her head. With Google, you do this, and get more clicks as a result, by using your keywords skillfully in your ad. Bid on more keywords and you can capture the attention of more people - this is one of the most important rules of AdWords management.

Nothing endears you to your customer like reading his own diary, showing that you know what it feels like to be him. Telling him exactly what his day was like today. And that's what it means to enter the conversation inside your customer's head. When you step right into his thoughts and talk to him the way he talks to other people and himself about things that are important to him, he'll listen to you.

The keyword people type in is the conversation inside their head, at that very moment. Your ad will capture peoples' interest when it repeats to them what they're thinking. So putting your keywords in your headline, and in the body of your ad, and in your URL are all part of a sound advertising strategy.

If your keywords show up in more places you have a greater chance of receiving more clicks. Keywords in your headline, body and display URL are the key. So you can see how many times someone searching for "German" or "Learn German" will find their keyword in this ad:

Want to Learn German?

5 Crucial Principles You Must Know To Master German, and Fast

www.MasterGermanFaster.com

When powerful AdWords Management equals knowing what people are searching for and sending it right back to them in the form of an ad, where do you look to find what it is they are searching for. How do you find the great keywords and more importantly the keywords that can boost profits?

The fastest site to begin your quest is to go to Overture's Keyword Selector Tool. This is a free service at http://inventory.overture.com. It makes available to you an instant overview of the value of each of your keywords and how they relate to each other.

458,579 learn german

103,157 german shepherd

85,210 german

22,970 german dictionary

16,990 german english dictionary

16,294 german translation

15,992 german shepherd dog

14,409 german translator

13,037 german shepherd puppy

11,646 english german dictionary

10,187 german to english

9,810 german to english translation

9,800 german short hair pointer

Take a quick glance at the above list and you will see where the traffic and money are. It is clear as well that some of those keywords don't belong on your list.

Without it costing you a penny you now have a clear list of the negative keywords for your list. Negative keywords are keywords you specify that you do not want you ad to show on when people use them in a search. You put them into your keyword list with a negative in front. Like this:

-dog

-puppy

-shepherd

-pointer

-dictionary

-translator

-translation

-hair

-etc.

When someone uses this word for a search, your ads will not show.

So how much will these keywords actually cost to bid on? To get your answer, head over to the Yahoo Resource Center, which you can find at www.overture.com, and click to see the "Bids Tool." When you enter "learn German" in the pop-up search box, Overture gives you a list of the prices advertisers are paying to promote their products on Yahoo sites. They start at $0.47 and bottom out at $0.05.

Of course, this is Overture, not Google. At the time of this writing, positions on Yahoo's search pages are determined by bids and bids only, whereas on Google you get preferential treatment for having an especially good click-through rate, and the competition, and the nature of the traffic, are different.

Not to worry though. This tool is only an initial indicator of what kind of business advertisers are getting from their clicks on Yahoo. This example says advertisers wouldn't pay more than forty-seven cents for a click for "learn German". This is an indicator. Contrast that with "home mortgage" where bids top off at $4 and you can see how lucrative, or not, "learn German" is.

Article Source: http://www.a1-optimization.com/articles

Kirt Christensen, an 11 year veteran of adwords management , will take you by the hand and show you precise results of all the adwords management tricks he tests and uses each month. www.managemypayperclick.com">www.managemypayperclick.com
This and other unique content keyword research articles are available with free reprint rights.

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