Visitor Value and Pay-Per-Click Management

In internet marketing, the ones who make real money are the ones who have websites that have the highest visitor value. Visitor value is the average sales value of the clicks they get.

When you see your 'visitor value' go up, it means you will see more money getting put in your banking account. It also means more affiliates and JV partners will come looking for you because you can aggressively advertise and payout more money to them.

Every business and every industry has a basic measure of success. Retail is real estate, and the real estate in your local mall is leased on a square-footage basis, so in retail sales the measure of the store's success is sales per square foot.

Google traffic is charged for on a dollars per visitor basis. Success on Google is also measured in dollars/visitor. Say 100 people visit your site and you make $200 in sales. Then you have a visitor value of $2. This is the most basic success measure you site has.

Your goal in business is to achieve a good value per visitor, or high visitor value.

Having a higher visitor value, you will be up there with the likes of Nordstrom, Lord & Taylor, Starbucks, Saks Fifth Avenue, and Macy's.

With a low value per visitor, you will be akin to retail stores such as the Dollar General, TJ Maxx, Piercing Pagoda and Wal-Mart.

With a per visitor value below that you are living a miserly existence selling at flea-markets and pitching your stock on E bay.

Your purpose is profits. This is the main purpose for your going in to business, but profits alone can't give you a complete picture of how streamlined and effective your sales methods are, it may be just some momentarily great click costs.

'Visitor Value' is the assessment of the real value of your clicks. It is an assessment of the sharpness of your website, the effectiveness of your sales copy and the power of your offer.

How do you calculate visitor value? Simple:

Visitor Value = (Your Total Sales Value) / (Your Number of Clicks)

Say you are making a fifty percent profit on a one thousand dollar product and 1 in every one hundred clicks equals a sale, then you have a visitor value of ten dollars. Theoretically you can expend five dollars for each visitor to get traffic and still break even. If 1 in every one thousand clicks you make a sale then you have a visitor value of one dollar, and theoretically you can expend fifty cents per click to buy traffic.

Obviously this is a highly simplistic look at how this works. However this is the salient point: your visitor value can make clear to you the valuation of your clicks and what you need to do with them.

Article Source: http://www.a1-optimization.com/articles

Kirt Christensen's dynamic flair in Pay Per Click Management as he managed over $612,000 of yearly internet advertising for clients, has them raving about him! managemypayperclick.com

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