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Jeff Alderson's Articles

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  • Latent Semantic Indexing Explained
    There's a new system that's shaking up how websites garner search engine ranking. The former quick ways of keyword stuffing, link farming and so on are no longer the best route to go. Latent Semantic Indexing is changing the way searches happen. As a result, this new system is also altering the necessary strategies for getting traffic and ranking.
  • Keyword Research Mistakes To Avoid
    It would be nice if keyword research was an exact science, but it's not. Contrary to what marketing firms selling the latest, greatest and most expensive selection tools will tell you, this type of research is more of a form of art.
  • Rules Of The Road For Keyword Selection
    Selecting keywords for website optimization can be a daunting prospect indeed. If some tricks and tips are employed, however, even a new web publisher can craft a fairly good list of relevant words to build copywriting campaigns around.
  • Opt-In Email Lists Shouldn't Be Overlooked
    Webmasters who overlook the value of opt-in email lists are blinding themselves to some serious money-making potential. These lists can deliver some major perks that a lot of site owners and operators miscalculate.
  • Reciprocal Linking Isn't The Only Game In Town
    The value of incoming links to a website can be almost incalculable. They assist in generating traffic, Google PageRank and can even help with search ranking and revenue generation. The problem most publishers run into is figuring out how to get these links placed.
  • Preventing Any Loss Of AdSense Profits
    AdSense is a wonderful program that enables virtually any web publisher an opportunity to make a little extra pocket change. Unfortunately, it doesn't always work exactly like it should. When ads keep popping up with a focus that is completely different from the site at hand's, it's time to take action.
  • Linkbaiting Isn't A Bad Word
    There's a new word in the online world's that's gaining a lot of attention as of late. Linkbaiting has fast become a buzz word to describe a host of practices that can help publishers increase their incoming traffic. While the practice itself is a matter of contention in some arenas, the simple reality is the concept works and it isn't always shady or underhanded.
  • Linkbaiting Can Pay Off Big Time
    Linkbaiting has gained a shady reputation in some arenas, but the simple fact is this set of practices can really increase a site's incoming traffic. It all falls on what kinds of methods are employed to gain incoming links during a linkbaiting campaign. The practice itself can actually be rather fun, rewarding and very much legitimate.
  • Alexa Ranking Is Worth Keeping Up With
    New web publishers often find themselves bogged down with all the lingo and jargon. Trying to figure out what numbers are important for gauging a site's success can be impossible. For many, it's hard enough keeping up with Google ranking. The truth is, however, there's more than just one ranking system a website publisher has to worry about. Alexa is one such ranking measurement that can play a role in how valuable or not any given site is for potential advertisers.
  • A Different Spin On PageRank Linking Strategy
    A lot of web publishers believe that the best way to gain a high PageRank, or PR, is to entice highly ranked sites to link to them. The theory is that if a high ranking site links to you, it shares its PageRank. This sounds great on the surface, but there more to it than that.
  • Getting More Out Of Text Link Ads
    Some web publishers are perfectly thrilled to gain a little cash for their work. Others, however, really want to boost their profits. Should you be in the latter group, you're most certainly not on your own. One of the many ways to make this happen includes using Text Link Ads on a blog or website. This is a fantastic way to go, but some effort needs to be in the mix to make this option pay out well.
  • Words Can Boost A Blog's Affiliate Program Success
    You've come across a fantastic new affiliate program that promises big returns. After signing up, dropping a few referral links here and there, you kick back and wait for the cash to start rolling in.
  • How To Boost Affiliate Program Revenues With Presell Pages
    Finding a website or blog owner who wouldn't mind making a little extra cash from their online efforts is practically impossible. With tools such as on-site advertising, product sales and even affiliate programs available, it is often possible to earn some serious money. Although all of these options can and do pay off, they tend to have a fatal glitch. They almost always require visitors to a site to act in order for them to pay off.
  • Making Money With Domain Name Investing
    The practice of domain name investing is becoming a popular choice for those who want to make money on the Internet. This investment practice is fairly easy to get involved with and can pay off very well for a small investment. It is important to understand how it works to be able to open the door for big returns.
  • Use Long Tail Keywords To Increase Traffic
    When website traffic is up, owners can experience greater sales or increased ad revenue. Knowing this and actually making it happen requires a little strategizing. This is where the use of long tail keywords can be extremely helpful.
  • 7 Easy Steps For A Profitable PPC Campaign
    When it comes to driving traffic to your website, there are all sorts of marketing techniques. Among all of them, one of the most popular and powerful techniques is Pay Per Click or PPC. PPC is one buzzword in the Internet marketing world these days that you will hear all the time. Using PPC you can have advertisements running on websites, online advertising networks, and search engines the very same day you set up your campaign.
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