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Jeff Alderson's Articles in Internet Marketing

  • Keyword Research Mistakes To Avoid
    It would be nice if keyword research was an exact science, but it's not. Contrary to what marketing firms selling the latest, greatest and most expensive selection tools will tell you, this type of research is more of a form of art.
  • Rules Of The Road For Keyword Selection
    Selecting keywords for website optimization can be a daunting prospect indeed. If some tricks and tips are employed, however, even a new web publisher can craft a fairly good list of relevant words to build copywriting campaigns around.
  • Opt-In Email Lists Shouldn't Be Overlooked
    Webmasters who overlook the value of opt-in email lists are blinding themselves to some serious money-making potential. These lists can deliver some major perks that a lot of site owners and operators miscalculate.


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