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Jeff Alderson's Articles in SEO-Optimization

  • Latent Semantic Indexing Explained
    There's a new system that's shaking up how websites garner search engine ranking. The former quick ways of keyword stuffing, link farming and so on are no longer the best route to go. Latent Semantic Indexing is changing the way searches happen. As a result, this new system is also altering the necessary strategies for getting traffic and ranking.
  • Alexa Ranking Is Worth Keeping Up With
    New web publishers often find themselves bogged down with all the lingo and jargon. Trying to figure out what numbers are important for gauging a site's success can be impossible. For many, it's hard enough keeping up with Google ranking. The truth is, however, there's more than just one ranking system a website publisher has to worry about. Alexa is one such ranking measurement that can play a role in how valuable or not any given site is for potential advertisers.
  • A Different Spin On PageRank Linking Strategy
    A lot of web publishers believe that the best way to gain a high PageRank, or PR, is to entice highly ranked sites to link to them. The theory is that if a high ranking site links to you, it shares its PageRank. This sounds great on the surface, but there more to it than that.
  • Use Long Tail Keywords To Increase Traffic
    When website traffic is up, owners can experience greater sales or increased ad revenue. Knowing this and actually making it happen requires a little strategizing. This is where the use of long tail keywords can be extremely helpful.


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