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Web Branding Matters – Part Two
Brands grow in time. They appear over night but they can die as fast if you fail to address at least four of the crucial aspects of the branding process:
1. You need to understand your clients, their needs and the market. When you write about your products don’t write something like “buy this product because it is good”. Write “this product is good because…” and start naming its features. And ask yourself: is this product really necessary?
2. Reinforce your brand with o...
Web Branding Matters – Part One
There is a new concept in branding: online branding. If you want to know exactly what that means, you only have to take the traditional definitions of branding and adapt them to the Web. Then you’ll get a simple definition: online branding makes your visitors believe that you are the only answer to their problems.
Every business has a brand; so don’t go around saying “I don’t need a brand”. You have a business, the business has a name, and you’ve created a website, so… wel...
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