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Entrepreneurialism And The Art Of Reimagination We’ve all seen the sad posters hung on telephone polls and in grocery stores alerting us to the fact that someone either lost or found a pet and would love to see some reuniting going on. Chips have been developed that are placed under the skin of pets to help vets identify who the animal belongs to. Well, one entrepreneur thought this wasn’t an option that was immediate enough. So a company based in Windsor, Colorado has developed a GPS collar for pets. This colorful c... Paid Surveys And The Five-Minute Mistake There is one aspect to paid surveys that seems to prey on the human vice of greed. In my very personal research on paid surveys I came across what seems to be the dark underbelly of paid surveys. If most people don’t want to talk about their experience, you’ll soon see why. This type of survey is presented in much the same way most other surveys are. The survey taker is presented with the opportunity to win something like a prepaid debit card or a store gift card. When ... List Building And Memorable Email Campaigns In my estimation there are two primary list-building methods for online business. The first method is simply designed to allow consumers to find enough value in what you have to offer that they happily volunteer to sign up for the information you make available. The second is to capture names through pressure tactics. Sometimes online business owners use squeeze pages to urge visitors to sign up. Many individuals who are new to cyberspace often believe they have to fill... Web Development And Automated Dating Your business can benefit from an online presence because of the flexible nature of online presentation. It is possible to establish a cut off date for the sale of certain products and then use the same date to establish a new line. This can be accomplished through an automated dating system in web builder technology. You can even assign a certain product to show up in the clearance section of your site months ahead of time if you wish. In a brick and mortar business... Paid Surveys That Never Live Up To The Hype I recently wrote an article discussing my intentional experiment in paid surveys. I broke my own rule and paid a site to locate these services for me. Please know that this was more like one of those investigative news reports. I already knew what I was likely to find, but I had to pay a price to see the evidence up close. In my personal experiment in paid surveys I found that in the bulk of the survey offers I was asked to complete questions that were nearly identical bet... Paid Survey – A Personal Perspective I have not been overly optimistic about the ability for any individual to earn significant sums of money participating in paid forums. This article takes you on a personal journey through this industry. In the past I have indicated you should never pay anyone to help you locate paid surveys because they are available at no cost if you just look for them. However, for the sake of this investigation and the belief that many have about a paid service being able to offer... Paid Surveys And Statistical Odds Paid surveys may well be an opportunity many will consider when their personal economy is less than ideal. I’d hate to know actual statistics for those who have flocked after get rich quick ideas. I have talked to many who indicate they have spent way too much time and far too much money on trying to develop moneymaking ideas that just never seemed to deliver on the golden promise. In most cases you can read the fine print of the offer and learn that the glowing report... Internet Marketing In An Economic Depression Crude oil prices go through the roof, the American dollar slips in value, grain prices rise to such a level it makes little sense to pursue biodiesel and the world of online business looks better all the time. In times of financial uncertainty people often travel less, but that doesn’t always mean that are less inclined to make purchases of items they really want. Let’s say for instance that an individual planned on heading out to one of the coasts where they know they ... Internet And Business Online – The Act Of Interdependence The best role of business online is that of interdependency. We’ve all heard the old saying, “No man is an island.” When it comes to online business this is especially true. If a business owner who takes their business into the online world determines they will be self reliant and never accept the help of anyone then that individual will not be in business long enough to change their minds. It is accepted fact that the greatest tool for long-term exposure to your websit... Web Development And The Big Time Out One of the great debilitators in online business is simply the perceived (or real) lack of time. Business owners are used to moving forward. An online web presence can make them feel tied to an office chair learning skills they aren’t sure they want to know. It’s not uncommon for those who deal in full time web design to have individuals contact them for a site design, but have absolutely no idea what they want. Furthermore when the designer questions them the response mig... Internet Marketing And A Future Financial Focus One of the prime motivations for Internet marketing is that you don’t want to be in the same place you are right now - in 12 months. In every business the predominant idea is to set goals that help you conduct business smarter, learn lessons faster and bring more business to your site. The problem is many entrepreneurs tend to stay focused on their bottom line and to product fulfillment issues. By doing so they may indeed find themselves in the same place 12 months from... Ezines And Content Nurturance Did you know that of the 25 million people in the United States that consider themselves writers only 5% of them will ever be published? If that seems an astonishing figure it should also point to an opportunity for those who create business or industry related ezines. How is this an opportunity? If you are like most business owners you may have trouble locating fresh content. You may borrow from industry publications (with permission of course), you may try your han... Web Design And Economic Sense Have you ever used one of those card-making programs? You know the kind that allows you to type in the occasion and then choose from multiple cards that have been pre designed for you to customize and print? Many consumers find that these programs save them time and money since the card can be printed from home and the card can be formatted to have the exact look you want. The same philosophy is applied to making certificates. You simply fill in the form and a certifica... Ebooks More Beneficial Than You Thought I recently received an ebook on a topic I found interesting. The subject was well-written, concise – and was over in 20 pages. A twenty-page ebook? Is that enough? Did I waste my money? Actually a twenty page ebook that gets to the heart of an issue and leaves you with some tangible takeaway details may be better than a 150 page file that is packed with fluff. By their very design ebooks are crafted for both niche markets and for solid information. In ebook wri... Internet And Business Online – The Psychological Addiction At one time computers were said to have the capacity of freeing up our time to such a degree that we might only need to work 20 hours a week. In our 21st century world we have entire families who have their own computer. Each family member has a cell phone and our cars are outfitted to help us stay connected. Laptops are taken to coffee shops and bistros and normal conversations are interrupted by incoming messages. Not only are we still working 40+ hours a week we o... Affiliate Revenue Is Not Selling Cosmetics Door To Door Why would anyone actually want to use an affiliate revenue program on their business website? After all why take a commission from someone for a product you can sell yourself? Well, that would be true if you actually offered the product available through the affiliate program. Some businesses that offer a very specialized product as their primary source of revenue will use an affiliate revenue program to list other peripheral products that customers might need. This ... Internet And Business Online – Virtual Tour Guides Traveling was an adventure when I was younger. We would travel for as long as possible and then we’d simply look for the first available motel when we didn’t want to go any further. Sometimes that meant visiting multiple motels before finding one that was either available or affordable. Often it meant continuing our journey a bit further before we could rest. At the time I don’t remember thinking this was strange, but the 21st century has changed the way we manage motel re... Internet Marketing And Viral Marketing Viral marketing is a unique tool designed to create so much buzz about the article itself that even the largest sites will want to publish it. Those who use this technique have seen incredible spikes in their site visitation simply because viral marketing can provide a quick boost in traffic. In a campaign where viral marketing is successful traffic can go from a few hundred visitors to several thousand. How does it work? The idea is to create content that is so c... Product Creation And Application Concentration When it comes to product creation there is one word I’d like to concentrate on in this article – application. Many products can be made useful in a new product line through the use of unique application. Let’s take for instance a famous, yet unspecified germ fighting product. Originally this product was used as a liquid that was helpful in cleaning and sanitizing floors and other industrial spaces. Through the use of application this product also became widely accept... Internet Marking And Business Support What if your business is not a business in the most understood sense of the word? If you’re confused, let me explain. There are online businesses that exist to support business. If a traditional customer were to stumble across these sites they might quickly leave because there may not appear to be anything they need. This might be best described as a business-to-business site. The businesses supply products or services that help business perform more efficiently. The... Ecommerce And The Power Of Free There is a powerful word in marketing. This word is challenging the thinking of many who have been in business for a while. This word strikes fear in the heart of many business owners because it just doesn’t seem possible. That marketing word in question is – FREE. Watch television and you will see that cell phone companies will routinely give their phones away for free. Banks offer free snacks when you drop by for a visit and a free gift when you sign up for an accoun... Customer Service As Business Fertilizer There is a hard and fast rule that is often difficult for many individuals to come to terms with. The consumer is always in control. They will direct the price, growth and popularity of your product. Customers may demand changes and you may learn to feel it is in your best interest to direct those changes. I was recently reading about a man who was the editor for a magazine aimed at teenagers. He indicated in the article that the whole complexion of the magazine changed... Ecommerce And The Removal Of Personal Business Barriers Why should anyone even consider the possibility of developing an online business? After all, any business is hard work and there is no promise that success will follow good intentions. We’ve all heard stories of the dot com boom and bust. We’ve seen a handful of the original boomers live to tell the story and succeed in a new generation. With the failure of so many online businesses in the past it may seem something close to insane to consider diving into cyber waters. ... The Internet And Economy Marketing Whenever there is a shift in the economy there is a shift in marketing. Consider how businesses operate under optimum financial conditions. When the economy appears sound there are typically appeals for larger purchases, more extravagance, and consumers do not mind indulging themselves. In our minds eye this is a time when we perceive people more interested in the latest fashions, cars, jewelry and social environments than they may be about their pocketbook. For thos... Blogging As A New Millennium Newsletter Blogging is essentially the 21st century equivalent of a newsletter. The good news is there are significant advantages to blogging over a newsletter. One of the first advantages is that a blog does not require printing, which can save on costs associated with paper, printing and postage. And because it does not require paper it is an environmentally friendly way to send along information to customers. Another advantage is that it has an element of interactivity to it. I... Internet And Online Business With No Education Discrimination Online business opportunities do not rely on a college degree. Your success in business will not depend on letters following your name. You can succeed in online business even if you’ve never taken the A.C.T. test. I’ve written in other articles about the fact that in online business you are not discriminated against because of your age or gender. Thankfully the same rule applies to your education. Now, let me turn a corner. Even though you do not need a degree to own a... SEO Down To The Photos Search Engine Optimization (SEO) is a virtual no brainer when it comes to the long term marketing of your website. When you work to develop your website using SEO strategies you will likely focus most of your approach on the development of knowledge-based content filled with keywords or phrases that assist in positive site rankings. Some online business owners do themselves a disservice by stopping short of full optimization. For instance site development can include addin... PPC And The Click That Saved The Site Pay Per Click (PPC) advertising is proving to be a positive means of paying for a web presence. For the sake of this article let’s say you have developed a forum or a blog that pulls from free article directories. It is possible to gain an account from Google AdSense or another PPC provider and allow the ads to be placed in these peripheral areas of your site. This scenario is often used to meet the content demands of your customers in the event that you are incapable o... Site Promotion And The Information Lever Let’s say you have developed a website that is professional, helpful and has become trusted in your particular industry. You have worked on multiple efforts to market your site and have seen improved results as a direct result of your efforts. I’d like to suggest there might be another marketing tool you may have forgotten or perhaps it was never considered. This tool is known as expertise. It is possible to leverage what you know with the potential for greater site expos... Web Development And Full Integration ‘Fully integrated’ is a term used to describes websites that are progressive enough to include virtually every form of online media in their web presence. If you look at sites like Yahoo, Forbes and virtually any of the major television network sites you can gain some idea of what I am taking about. These sites contain either news of blog information. They also contain original video streaming sources and audio streams including podcasts. These sites tend to subscribe ... Product Launching And Purely Perfect Profitability Should you apologize for the prices you have to charge online? I suppose that all depends on the reasons for your pricing structure. Many new online business owners feel as though they need to apologize for the price they affix to a product or service. In some cases the individual has made the item they specialize in for gifts or special occasions prior to business launch. They often view this as an act of love. They derive great pleasure in creating the item or perform... Why Use Affiliate Revenue To Grow Your Business Startup businesses may be fairly reserved in how they develop their business. For instance the use of an affiliate revenue program may be far from the mind of most startup business owner. I think one of the primary reasons the use of an affiliate program does not appeal to many conservative business owners is a belief that the business will not be as successful if they have to surrender some of the profit for each sale to a third party. In essence these entrepreneurs v... Internet Marketing And Free Advertising One of the more potent forms of Internet marketing is through the use of a press release. In many cases this is referred to as ‘free’ advertising. The reasons it is thought of in that way is because when the press release is distributed it is generally picked up by online and print magazines and published at no charge as a news item. If you have studied aspects of online marketing you already know that Search Engine Optimization (SEO) is a ‘free’ method of getting search e... Home-Based Businesses And The Lifestyle Shift There has been a shift in the fabric of what many want out of life. At one time it was not uncommon to see people working two or more jobs in order to afford the things they thought they needed to be considered a success. At one time people were very concerned about keeping up with their neighbors, but today most don’t even know their neighbor’s names. As we connect more and more online it seems that we care less and less about what improvements may be taking place acro... Web Design And John Q. Public When using web builder technology to develop your website it is important to know that the advancement of the site is based on the intuitive choices available that can help you expand the primary areas you select for your website. Most sites have from one to five separate primary areas that branch from the home page. These areas deal with the key functions of the business. They can include Frequently Asked Questions (FAQs) About Us, and the Store. This area can also inc... Internet And Businesses Online And The Expansion Of Main Street How can the Internet help traditional brick and mortar stores? To get the best answer for that we need to review some of the dynamics associated with conducting business on the streets of any country. At one point in time a singular business in a singular town resulted in trust among the residents of a town that benefited the business. In many cases if a business offered a specialized product or service other businesses in town did not try to duplicate. This resulted in... Ecommerce And The Blue-Collar Peasants? In medieval times the common laborer was thought to be less able to understand certain elements of civilized society. These men and women were not allowed to learn to read nor could they attend houses of worship because they were considered incapable of understanding what they heard. Yes time after time these peasants were the basis for stories of renown and wonder. It is said that a peasant who listened to a sermon outside a church gathered bits and pieces of the Christma... Email Marketing And A Focused Conversation You have an interview scheduled. This means so much to you because you have been without a job for too long. You have a family and whatever money you had saved for emergencies like this is almost at an end. On the morning of the interview you ready yourself and dress in your best clothes. You sit in the waiting room and pretend to read a magazine while you hope you don’t sweat too much. You pretend to be mildly interrupted when your name is called. You lay the magazine dow... Internet Marketing Glossary The Internet has facilitated the need for an entirely new glossary that deals with all aspects of an online environment. This includes terms related to online marketing. While this is not a comprehensive list I’d like to take a look at a few terms and try to explain them in lay terms. SEO – These three letters are the abbreviated form of Search Engine Optimization. This term represents strategies to develop a website using proven methods to enhance your placement in sea... Internet And Business Online – Dealing With Entitlement Issues Let’s face it; the web is filled with entitlement issues. For a few dollars a month we gain access to the world via an Internet connection. We want sports scores and we don’t want to wait for the sports networks on television to scroll their list, so we log on and get the score. We missed a portion of a television show we like so we log on and often find the program available to watch on demand. We gain free access to online encyclopedias and dictionaries. We play along...
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