Ten Tips for Effective Internet Article
Internet “content is king”, and the real guts of content
is the written word. If you are managing a website you need
readable text for your onsite articles, for articles in your
promotional newsletter or ezine and for promotional articles
to be published on other sites or in other ezines. While these
writing tasks can be outsourced to kamagra in australia professionals, it is also
possible for you to do it yourself if you follow a
step-by-step process that is outlined in the following ten
In the first paragraph clearly state what the
article is about. In standard journalism you would tell
who, what, why, when and where an event is happening. In web
articles you oftentimes state a problem, such as “how to get
good written materials for your website”, and then explain
how the article is going to solve the problem “by showing a
simple step-by-step approach to writing”.
Organize your material in a point-wise fashion.
Before you begin writing think of the points that your article
is going to cover. You may not necessarily show the points, as
I am doing in this article (calling them ten tips), however,
for your own outline of the article you should know what you
are going to say before you begin writing. Write down these
points and then make sure you include them as you begin the
Put the reader at ease. You are not writing for a scientific or literary society, but
to your peers on the Internet. Write in a simple style and if
you introduce new terms, define them for your readers.
Explain your points in short paragraphs.
Short paragraphs are easier for the reader to follow.
No one likes to look at a long block of solid text.
Three, four or five sentences are usually enough for
Don’t be afraid to spill all the beans! Tell
your trade secrets! No, I am not crazy, the more you tell,
the more the demand you will create for your goods and
services. I once hesitated to write an article on “Tips for
Writing Meta Tags” (http://www.a1-optimization.com/optimization-tips-2.htm)
thinking, who will need my search engine optimization services
if they read the article? I was wrong, the article was widely
published and generated several orders for my services. If you
give more information, people will understand that you really
are an authority on the subject that you are speaking about.
Give concrete examples and personal experiences to
back up your points. Tell how you faced a problem and how
you solved it. Or give hypothetical examples of the California
Widget Company and how its website would, for example need a
title tag of “Widgets: electronic widgets from the
California Widget Company”
Emphasize the benefits of your product or service.
When it comes to selling, it is the benefits that sell, rather
than the features. Sure, you are selling garden supplies, home
décor, clothing, gifts and jewelry on your website. These are
features. But the benefits are that people can get these items
in one place without shopping around, that they can save time
and money, etc. The gurus of Internet marketing, such as Ken
all say that you should constantly mention the benefits that
you offer to your potential customer.
Give resource information to your readers. Give
the addresses of websites where your readers can get more
information on the subject that you are talking about. These
may be your own websites or they can be other resources. In
case you are worrying about losing customers, good outgoing
links from your website are also helpful to your site’s page
ranking and positioning in search engines.
Get another opinion on your article.
Show it to your friends and colleagues, and don’t
worry if they criticize you, it is better that your friends
find the mistakes than your clientele. Always remember, a good
editor is a writer’s best friend
your most important information near the beginning of the
article and summarize what you want to say at the end.
Editors usually cut things near the end, so keep your
most important points and ideas in the beginning of the
article. At the very end of the article you can summarize what
you set out to accomplish in your opening paragraph.
You may not
win a literary prize, but if you follow the steps that I have
outlined above you will be able to produce effective written
content for your website and for your promotional outreach via
your own newsletters and through articles published on other
websites. These articles could become the key to success in
your Internet endeavors.
Donald Nelson is a web developer, editor
and social worker. He has been working on the Internet since
1995, and is currently the director of A1-Optimization (http://www.a1-optimization.com),
a firm providing low cost search engine optimization,
submission and web promotion services.
If you follow the tips in the
article above you should be able to produce great articles.
However, if you do not have time to write for yourself why
don't you take advantage of our low-cost, high value
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Contact us today and we will be happy to help you.