Tools for Search Engine
Optimization: SEO Studio Reviewed
Donald Nelson, copyright 2004
When it comes to search engine
optimization, there is no free lunch or magic
shortcut that will enable you to get top rankings without any
effort or merit. However, there are a few submission,
optimization and ranking tools which, when placed in the hands
of competent web managers, can greatly ease the task of
conducting website promotion campaigns. Here is a brief survey
of one product that might be useful for you.
SEO Studio is a comprehensive software package that helps with
the following tasks: 1. search engine submission 2. keyword
analysis and selection 3. conducting reciprocal link campaigns
and 4. checking the position of web pages in search engines
Before I get into the capabilities of SEO Studio, one thing
should be said: it is possible to conduct all of these tasks
“by hand” especially if you have only one or two sites and if
you have a good grasp of what is involved. For example, SEO
Studio has a great submission tool but if you only have one
site all you have to do is make a manual submission to Yahoo,
and get a few links to your site from web pages that are
already indexed in search engines and you will end up being
listed in the major search engines due to the work of their
spiders which follow links on the pages that are already in
the data base. When the robots find a new page, they add it to
That said, if you want to be sure to be included in search
engines, and if you have several sites to take care of, the
SEO Studio submission tool is handy. It allows you to
automatically submit your site to around 60 top search
engines. In addition, the tool is constantly updated and when
you log onto the program you can get the updates and changes.
For example, a recent update added the new MSN search engine
to the list.
If you are a webmaster with several sites or handle the
submission for client sites, the SEO Studio provides reports
on the submissions. It also allows you to track manual
submissions as well and record them in the reports.
Keyword Analysis and Reciprocal Link Tools
At the heart of search engine optimization is the selection
and placement of keywords. SEO studio has a tool that allows
you to check the keyword density in the various places of your
web page: meta tags, headers, link text, alt image text, image
names, file names, bold text etc. You can also use the tool to
check the web pages of your competitors as well. It also has a
feature that lets you connect with the Overture Search Term
Suggestion Tool and Espotting to get alternative keywords. The
keyword analyzer is powerful, but you still have to decide how
often you want your keywords to appear on your web page.
Like the keyword analyzer the reciprocal ranking tool is
multifunctional. It makes automated searches on several search
engines looking for link partners according to the keyword
parameters that you set. It retrieves information (page rank,
Alexa rank, inbound links) about the potential partner sites,
and also has a link campaign management tool.
Checking the rankings of your websites in various search
engines can really seem like an insurmountable task. Have you
ever gone through page after page to find out where your site
stood in Google? SEO Studio has a tool to automate this
process, but before you start using this tool there are a few
things to consider.
First, here is a shortcut to analyzing your standing in the
search engines. If your web host has a good statistics program
(such as Webalizer or Awstats) or if you are able to analyze
your access logs, you will see which keywords and keyword
phrases people are using when they reach your website and you
will see which search engines were used in these queries.
These are the keywords for which you rank well, and if some
keywords are not appearing in the queries then it means that
you do not rank well for these items. You don’t have to sift
through pages and pages of search engine results to realize
In addition, search engines do not like automated queries made
on their data bases because it ties up their resources. Rank
checking programs may sometimes be considered a violation of
penalization of urls associated with the violation. SEO Studio
says that its queries are search engine friendly, and I have
used the product without any adverse affects. Overall the SEO studio at
the price of $79 for a full version has been well worth it for
me and I haven’t even explored the full use of all the tools.
It would probably also meet the needs of anyone else who
handles the promotion chores of several websites at a time.
You can download a free version of the software and try it out
Nelson is a web developer, editor and social worker. He has
been working on the Internet since 1995, and is currently the
director of A1-Optimization (http://www.a1-optimization.com),
a firm providing low cost search engine optimization,
submission and web promotion services.