Content: the key to increased website traffic
Donald Nelson, copyright 2003
wants to have a lot of traffic to their website. In order to
get this traffic many people try to work on their meta tags or
even do tricks trying to get more visitors to their website.
One of the simplest and most solid ways to increase the flow
of traffic to your website is to offer more content. It has
often been said that on the Internet, content is king. It is
important to understand how more content can bring more
visitors to your site and how to generate content that is
related to your particular web site.
Why do you need more
are actually company brochures that have been adapted to the
web. They merely describe a bit about the company or service
and then add some contact information. Such websites usually
have about 5-10 separate html files. If these pages have a
good amount of text it is possible to optimize them for
several keywords and web surfers may find the site.
these sites are in highly competitive fields then it may be
difficult to build a decent amount of traffic because search
engines try to find the most important web sites that can
answer a search query. Search engine robots look for keywords
in the meta tags and in the text on the pages to determine
what the site is all about. However the search engines also
look at the links on the various pages. If your main page is
about bicycles, for example, and you have links to other pages
on your site relating to the same theme, perhaps, racing
bicycles, mountain bicycles etc. then the search engine will
conclude that the site is about bicycles, and if you have a
lot of pages on this theme, your site should rank higher than
someone with a company brochure site of a few pages.
as I have pointed out in a previous article
each page, with its content on your particular theme, stands
out alone as a mini website in itself and may come up in
searches on the Internet. Thus people will often enter your
site through the “side” or “back doors” and not the main page.
The more pages you have the more chances of being found in
searches, and the more different keywords you can optimize
your site for.
building a content rich site on a particular theme, you will
boost the chances of your main page to come up in searches and
you will increase the likelihood of overall traffic through
your other pages coming up in good positions in Internet
keyword searches. In addition to this, the more content you
have the more respect your page gets from human-edited
directories (such as dmoz -Open Directory Project), and other
webmasters. If you have quality content then you swill get
more link requests, requests for permission to reprint your
articles in ezines, more links to specific pages on your site.
All of this will result in more traffic.
How to build more content?
the type of products or services you are offering, there are
several ways to build quality content for your site. Here are
a few examples
Product Reviews- If you are selling
other peoples products, through an affiliate system, rather
than just listing a link to the product, you can write a full
review of the product, explaining how the product helped you
and what are its strengths and weaknesses. This kind of
content actually pre-sells the product, as well as being
interesting reading in itself. If you have your own products
you could give background information on it or get satisfied
customers or users to write the reviews.
Background information- Every
product or service exists in some kind of context. Suppose you
have a hotel in a particular city. Instead of only listing
information about your hotel, you could give some pages about
the history of the city where the hotel is located or
information about popular tourist attractions in that area.
The possibilities are enormous.
Questions and Answers. Let your web
visitors help you in the process of content creation. Start a
questions and answers section on your website or in your
electronic newsletter. Not only will you get insight into what
your clientele is thinking, but by answering these questions
you will generate useful content for your site and for your
Bulletin Board Forums- Your web
visitors can also directly write the content on your site
through a bulletin board. Some bulletin boards are searchable
by search engine robots, while others are not. If you have
good content on the bulletin board you can also re-publish it
on the main sections of your website to insure inclusion in
the search engines.
Articles by others- There is no need
to recreate the wheel or spend a lot of time writing, if that
is not your cup of tea! You can also publish the articles of
other people. There is a lot of quality content that is
available free of charge. While you usually have to provide a
link back to the author of the article, this is a small price
to pay considering that some of these articles may pull in
tons of traffic.
you are wondering how to arrange the increased content you
have two main options. Some people actually build a second
content-rich website to draw traffic and then direct visitors
to their sales site. Another possibility is to add an articles
section to your existing site, or simply to link the new pages
to the particular product and service pages that are
appropriate. Whichever option you choose, you can expect to
see an increased flow of traffic as a result of the quality
content that you have added to your website.
Nelson is a web developer, editor and social worker. Hehas
been working on the Internet since 1995, and is currently the
director of A1-Optimization (http://www.a1-optimization.com),
a firm providing low cost search engine optimization,
submission and web promotion services.